Successful Marketing Principles: Meeting the Customer’s Needs

Academic Advisor:

James R. Stock, Ph.D.

Frank Harvey Endowed Distinguished Professor of Marketing, College of Business

University of South Florida

 

Content:

Module 1: Understanding the Business

Module 2: Finding a Need: The Customer

Module 3: Filling a Need: The Offering

Module 4: Positioning the Offering

Module 5: Developing the Plan

Appendix: One Page Marketing Plan

 

Successful Financial Management Principles: Making the Best Financial Decision

Academic Advisors:

L. Murphy Smith, D.B.A., CP

David and Ashley Dill Distinguished Professor of Accounting, Arthur J. Bauernfeind College of Business

Murray State University

 

Katherine T. Smith, D.B.A.

Assistant Professor of Marketing, Arthur J. Bauernfeind College of Business

Murray State University

 

Philip Swicegood,  Ph.D.

R. Michael James Family Professor of Finance

Wofford College

 

Content:

Module 1:  Financial Statements and Cost Analysis

Module 2:  Budgeting and Performance Evaluation

Module 3:  Decision-making Using Capital Budgeting Tools

Module 4:  Managing Financial Resources

Module 5:  Managing Risk and Information

 

 

Successful Human Resource Management Principles: Enabling People to be Outstanding Employees

Academic Advisor:

Michael Lane Morris, Ph.D.

Professor & Director: Global Leadership Scholars, Department of Management, College of Business Administration

The University of Tennessee

 

Content:

Module 1: Leadership and Organizational Structure

Module 2: Company Culture and Staffing

Module 3: Building Employee Motivation

Module 4: Managing Performance

Module 5: The Compensation System

Appendix: Application for Employment

Appendix: Performance Review Form (Sample)

Appendix: Example Performance Improvement Plan

Appendix: Example Written Warning

 

 

Strategic Leadership in the Successful Company: Leading the Company to a Sustainable, Profitable Future

Academic Advisor:

Les Palich, Ph.D.

Professor of Management and Entrepreneurship, Hankamer School of Business

Baylor University

 

Content:

Module 1: Vision and Purpose

Module 2: External Environments

Module 3: Resource Assessment

Module 4: Choosing Strategic Opportunities

Module 5: Execution and Managing Change